We walked through most of the 12 locations of the KIKK in Town festival trail with art director Marie du Chastel. Many of the projects we saw played with our perception of reality. Such is the orange ball – when you roll it, it changes shades. A glowing black dot surrounded by a halo, like Malevich’s Black Square, seems to suck the viewer’s attention into the black holes of the Universe. How many seconds remains before our eyes a ray of light shining in the pitch blackness.
Presented as a conveyor belt, the endless ‘Facebook feed’ mocks the inability to stop once you open the first post in Zuckerberg’s infernal creation. The project of the Polish group PanGenerator is called Kneel&Roll – you are the one who participates in the performance. Get on your knees and fb scrolling in front of you. ‘The infinite scrolling mechanism is often used by social networks and platforms, offering endless amounts of content. Endless scrolling induces a state of constant thirst in the mind, tempting it with an endless stream of new information that it is, however, unable to digest. Scrolling thus becomes a purely sensory experience, putting us into a kind of hypnosis. The soothing monotony of glowing shapes before our eyes completely engulfs us, becoming a daily digital ritual in which we sacrifice our full attention – a priceless gift for digital corporations. Or perhaps it’s time to stop worshipping?’
Translated with DeepL.com (free version)